SERVICES – theBRANDdna

IDEAS THAT BUILD.

WE build lasting lovemarks, propelling innovative brands through strategic transformation.

Brand Foundations

Is the strategic core of your business — defining what you stand for, who you speak to, and how you connect. It gives you clarity and direction so every message feels consistent and true to your brand.

Brand DeBrief & DNA Summary of the brand’s central concept.
Key Naming Highlights Reasoning behind the name and its storytelling role.
Brand DNA Essence and unique characteristics.
Tagline Short phrase capturing the brand’s value.
Personality Traits Attributes that define the brand’s personality.
Verbal Identity Style and lexicon for consistent communication.
Voice & Tone Guidelines to align messaging with personality.
Philosophy, Mission & Vision Principles, goals, and long-term vision.
Core Values Principles guiding actions and decisions.
Target Definition Audience profile with behavioral insights.

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BRAND NAMING

Is about finding the words that will carry your brand’s story. It’s the process of creating a name and tagline that resonate with your audience, stand out in your market, and open the door for everything else your brand will become.

Brand Understanding Immersion in your brand’s essence and goals.
Category & Trend Analysis Internal study market trends and competitors.
Naming Concept Creation Define the creative direction.
Name Proposals Development Create and refine name options.
Domain Availability Check Verify and guide domain purchase.
Instagram Check Check username availability on Instagram.

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BRAND VISUAL IDENTITY

Is the visual and emotional expression of your brand. It transforms your values and positioning into a cohesive system of logos, colors, fonts, and design elements—building recognition, trust, and consistency across every touchpoint.

Logo Design Creation of your main brand logo, designed to reflect your identity.
Logo Variations Alternate versions of your logo for different uses.
Logo Rules Guidelines on correct and incorrect logo usage to maintain brand consistency.
Brand Color Palette Selection of brand colors with usage specifications for print and digital.
Brand Fonts Chosen typography styles with usage rules for headings, body text, and accents.
Graphic Elements Custom patterns, icons, or shapes that support the brand’s visual style.
Brand Applications Mockups showing how the brand identity looks on real-world assets.

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MERCH & STATIONERY

This item brings your brand to life in every tangible touchpoint — from the materials clients take home to the spaces they experience. These elements will vary depending on your business needs.

Branded Stationery Cards, letterheads, envelopes, and office essentials.
Merchandise Branded items such as apparel, tote bags, mugs, or other products.
Guest Experience Items Small branded details that enhance customer experience.
Packaging & Takeaway Custom packaging for products, takeaway bags, and food/beverage containers.
Signage & Displays Branded indoor and outdoor signage, display stands, and point-of-sale visuals.
Event & Office Materials Banners, roll-ups, table tents, and branded décor for events or in-office branding.

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INSTAGRAM STRATEGY

A tailored strategy to position your Instagram as a strong and consistent brand presence. This blueprint ensures every post, story, and interaction reinforces your brand’s concept and connects meaningfully with your audience.

Communication Pillars Key themes that define what your brand communicates on Instagram.
Content Categories Types of content and their purpose (branding, education, conversion, engagement).
Content Guidelines Visual and tone-of-voice rules to keep your content consistent and on-brand.
Real-Time Strategy Actions for events, launches, and trending topics.
Social Media Campaigns Campaign ideas and execution plans for specific objectives or seasons.

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INSTAGRAM MANAGEMENT

End-to-end management of your Instagram so your presence stays active, on-brand, and engaging.

Monthly Content Plan Detailed editorial calendar for the month.
Content Graphic Design Custom posts, carousels, stories, and highlight covers.
Video Editing Editing of reels, stories, and video content for maximum impact.
Copywriting Captions and calls to action that connect with your audience.
Content Scheduling Publishing your content at the right time for your audience.
Light Moderation Publishing your content at the right time for your audience.

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CONTENT PRODUCTION

Professionally planned, produced, and edited content to deliver high-quality, authentic visuals that represent your brand at its best.

Creative Brief Outline of style, goals, and references for the shoot.
Content Planning Scheduling and organizing what will be shot or filmed.
Video Filming Video shoots in chosen locations, with or without models, to create high-quality reels, stories, or brand videos aligned with your visual style.
Photography Session Professional photo shoots to capture product, lifestyle, or team images that match your brand’s style.

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REPORTING

Clear, actionable insights to understand performance and guide next steps.

Performance Report Monthly summary of account performance.
Engagement Metrics Data on likes, comments, shares, and saves.
Content Ranking List of top and lowest-performing posts and stories.
Audience Insights Information on audience demographics and behavior.
Recommendations Actionable suggestions to improve results in the next period.

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DIGITAL PATH BRAND DIAGNOSIS

This one-time service gives you that fresh look. We run a complete one-time audit of your brand’s online presence — reviewing your social media, website, and visibility to identify what’s working, what’s missing, and where you can improve.

Social Media Aesthetics Visual consistency and alignment with your brand.
Tone of Voice Does the communication style fit your audience and personality?
Bio Check Is the bio clear, complete, and optimized?
Highlights Review Are covers and content updated and relevant?
Service Visibility Is it obvious what you offer?
Location Visibility Is your location clear and easy to find?
Contact Accessibility Can potential clients reach you easily?
Website Clarity Is the site easy to navigate and understand?
Google Maps Presence Do you appear, and is the information accurate?

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SOCIAL MEDIA LOOK&FEEL

We define the key creative elements that will shape your brand’s presence on social media — visual style, photographic approach, and tone of voice. This service focuses exclusively on the essentials to keep your content consistent and recognizable, without developing a full brand manual.

Typography Selection Primary and secondary fonts for social media use.
Color Palette Brand colors and complementary tones for posts, stories, and highlights.
Tone of Voice Guide How your brand speaks, from captions to call-to-actions.
Photographic Style Mood, lighting, and framing guidelines for social content.

Deliverable: PDF Document with all definitions, ready to share with your content or social media team. Note: This is not a brand manual, it’s a focused toolkit for social media aesthetics and voice.

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SOCIAL MEDIA KICK OFF ROADMAP

If you already have your own social media team to manage daily operations, we offer this Launch Kit to set the foundation for your new social media presence. It ensures you maintain the brand identity we’ve created together and relaunch it successfully into the market.

Communication Pillars Definition Core content pillars to guide your social media messaging.
Initial Instagram Setup Assets for the client to upload, including optimized bio, highlights covers, pinned content and profile image.
Content Roadmap Plan for 12 initial feed posts and 10 launch stories for Instagram.
Relaunch Post Adaptable for Instagram, X, and Facebook.

Client Requirements: Client must provide photographic material for initial content development.
Not Included: Motion graphics, Photography or Copywriting for each post.

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